The Honey Badger story

It starts with failure…stay with me.

15 years ago, I was working as a marketer for a travel publisher in New Zealand. The company was thriving… until the digital world flipped everything on its head. We knew digital mattered, but no one really knew how to make it work.

Around that time, my team nicknamed me The Honey Badger. At 5ft tall, sat in a room of all-male managers, apparently I reminded them of that viral honey badger video — scrappy, fearless, and willing to take on the big beasts (and cobras!).

The company didn’t survive, but the experience lit a spark. On maternity leave, I started imagining how I could use digital marketing to help small businesses grow. But first, I needed to sharpen my skills.

So I jumped into a role as a Digital Project Manager. I spent four years leading big, complex projects (clients like Auckland Tourism, Heritage Hotels and Top10 Holiday Parks), and learning every side of digital marketing. By the time I came back to the UK, I was ready.

That’s when The Honey Badger was officially born.

Hi, I'm Lynn

I’m on a mission to help businesses smash their goals with digital marketing.

Unlike the real honey badger, I’m not scary. I’m just over 5ft, with a big smile and a straight-talking style. You’ll like working with me if you want:

• Clear, honest advice (I’ll tell you what you really need)

• Step-by-step guidance (no jargon, no guesswork)

• And the occasional giggle along the way.